Obviously, this is my opinion, but there’s one blog post every therapy and coaching website should* (*could!) have because it might really help your clients.
I highly recommend creating a blog post about what happens in the first session with you. Here’s why:
😊It can help to allay fears for someone who is thinking of booking in with you
😊It’s a handy resource you can share repeatedly
😊It might just nudge someone who has been contemplating getting help to get in touch
Imagine you were starting a new job. You’d probably feel a bit anxious – you might wonder about things like
😱how to get there
😱if there’s free parking nearby
😱if you’ll find the building easily
😱if your future co-workers will be friendly
Wouldn’t you love it if the company website had some reassuring answers to put your mind at rest?
That’s why creating an FAQ page or a blog post that explains what happens in the first session and practical tips such as directions is something I highly recommend.
Otherwise, a client might arrive to a session having been beeped at by other drivers as they try to follow sat-nav directions, or feel upset because they’ve spent twenty minutes frantically walking up and down the road trying to find your premises.
Even if you don’t work face-to-face, this type of post can still be really useful – you can address things like what happens if the internet drops, or if a client turns up late for a session.
You probably already cover a lot of this on your initial call, but having the information clearly displayed on your website can add clarity for both parties. Remember that a client might understandably be feeling anxious about their first session, so a written resource could help them to recall things they might otherwise forget.
Here are some questions you could answer in your blog post that in my opinion are essential for your coaching or therapy website:
If you work face-to-face:
- is there free parking nearby?
- public transport options
- local landmarks to help them find the building
- is there a waiting area?
- how you deal with late arrivals and no shows
If you work online:
- what happens if the internet drops
- how to log in to Zoom
- security measures you have in place
- reminding clients to arrange a time and space where they won’t be disturbed and can speak freely
Other things to cover in your blog about a first coaching or therapy session:
- How to book in with you (email/fill in a contact form/phone call/leave a voicemail?)
- If you have a waitlist and how long they might expect to wait before their first session
- Payment methods you accept – cash/card, etc.
- Links to helpful resources on your website
- Normalising how a potential client might feel
- Your modality and who it’s a fit for
- Self-care tips for after the session
I hope you found this post helpful. Please let me know in the comments if there’s something I’ve forgotten to cover as this will help others.
If you’d like more tips on creating a client-attracting website, check out this post.