Create a Simple Blog Content Plan for 2023

How good would it feel to know that you have a simple blog content plan for 2023 (without stifling your creativity or becoming overwhelmed)? Wouldn’t it be amazing to have 12 blogs (also known as “long-form content”) outlined that you could repurpose on social media so that you’re never stuck for inspiration?

In this article, I’m going to cover the benefits of creating a blog content plan, why it should be flexible and how to make sure it’s strategic and matches your 2023 business goals. So if you’re ready to make your content creation a whole lot easier, let’s get started.

Why Bother Creating a Blog Content Plan?

I don’t know about you, but sometimes I have great intentions about posting on social media or writing blogs but my brain and creativity are faster than my capacity to actually get it done!

Some months I’m busier than others or feel less creative and it’s harder to create content. Or sometimes I spend too long trying to create content for different platforms and it all feels really overwhelming.
It can feel like you’re stuck in a content rut and trying to churn out a post or Reel for the sake of it. People pick up on that and it doesn’t feel good.
So I’ve been thinking about how to work smarter not harder and how to streamline the content creation process so that it actually gets done!

Here’s my super simple content creation hack:

  1. Outline 12 blog content ideas or themes with the aim of creating one blog a month
  2. Choosing some evergreen themes (topics that don’t date) and some seasonal ones that I know people will be searching for online
  3. Repurpose the 12 blogs on social media

And if you’re already doubting your ability to do this, because you can’t think of anything to write about, never fear, I’ve got your back.

Click the button below to use the blog content idea generator and you’re sure to have plenty of ideas!

Sounds doable right? And there’s still room for flexibility and creativity, which I love.

Download your free blog content plan pdf template.

Benefits of Creating a Blog Content Plan

Reduce overwhelm

Creating a (loose!) blog content plan helps you to focus on creating helpful content that will benefit the reader. It also takes the overwhelm out of content creation because now you have a plan!

Never forget a seasonal topic

It gets you thinking about the year and means that instead of forgetting about key dates in your niche, you’ll feel more on top of things because you’ll have your content strategy mapped out in advance.
No more scrambling to put together something seasonal because it just snuck up on you!

Streamline content creation

It could help to reduce burnout because instead of feeling like you “should” be doing more, you’ll have a simple content creation plan to stick to.

Boost SEO

A bonus benefit is that more than likely you’ll boost traffic to your website because you’ll actually write your blogs because you’ll be more focused, instead of feeling overwhelmed and struggling to narrow down what to write about.

Creating 12 blog outlines is as simple as jotting down ideas and tuning into what your audience needs help with. If you have a rough idea of your business goals, you can align your content to upcoming workshops, courses, etc. (instead of frantically scrabbling to pull together something to share on social media!

Create a simple blog content plan

Why You Should Make Your Content Plan Flexible

Put it this way, I bet anyone who created a very detailed rigid content calendar in 2020 had to quickly pivot! Unless you’re psychic, you’re not going to be able to predict world events that haven’t happened yet, so it’s good to give yourself some wiggle room.

The other thing is that if you’re creative, you have to allow for switching your plan because you’re inspired by a new topic or maybe you have to go in a different direction based on feedback from your people. So map out a content plan, but don’t be too rigid, leave room for magic and inspiration 🙂

This is about creating a content calendar that works for you and your business, not being rigid and stifling!

How To Put Together Your Content Plan For 2023

Remember why you’re doing this: you’re giving your people a reason to visit your website and making sure that there’s helpful content that’s timely and relevant. You’re also making your life easier by creating a bank of content ideas that you can use for social media.

You only need to map out 12 topics or themes, so this isn’t going to be draining and time-consuming.

Now that you know the benefits of creating a blog content plan and how important it is to make sure it’s flexible, let’s jump into how to put together a strategic plan for 2023.

Blog Calendar Planning Prompts

  1. Seasonal events that happen every year (but somehow still manage to catch you off-guard – ask me how I know)
  2. Upcoming events in your business that you want to promote
  3. Themes relevant to your industry – look up key dates e.g. starting school if you teach Mindfulness to young children

Jotting down these ideas means that you’re no longer staring at a blank page, struggling to come up with topics and content ideas.

Remember, this is about outlining topics, you’re not trying to craft 12 stellar blog posts all in one go!

Key Takeaway

Having an organised content plan could make your 2023 a whole lot easier. There’s still room for creativity and flexibility within your 12 monthly topics, but content creation for your blog and social media will be way more focused.


😎 Grab the Free Blog Content Planner so that you can generate a years worth of blog content ideas without overwhelm.

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One Comment

  1. This is an amazing blog post Marie. The tools you have provided are so helpful. Thanks for sharing.

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