Looking for ways to get more website visitors? Not sure about what you can do to boost your site ranking?
I’m willing to bet that you put a lot of effort into DIY’ing your website or getting it built.
You thought carefully about fonts, colours, and images. You really want to help people. You spent time, money, and energy training and you’re excited to start working with clients.
It can be really disheartening when you realise that you aren’t actually getting many visitors.
Maybe you’ve already done some research and the answers were so complicated you ended up not doing anything to implement them?
In this post, I’ll share 5 easy, free tweaks that you can easily take action on to help you to get more visitors to your website.
Tips to get more website visitors
1. Add more content
I’ve noticed that sometimes coaches and therapists use their websites as a business card – they have information on their homepage, about me, and the services page, but they never update the content.
How are the search engines supposed to know that you’re an expert in your field if your pages have a low word count or are poorly written?
If you add new content regularly to your website, you are naturally going to be weaving in keywords that show you know your stuff AND you’ll help the search engines to figure out your area of expertise.
Imagine if you were thinking of buying a new laptop and had a certain model in mind. You decide to go to the shop in person to research your choice. You’ve got a generous budget and you’re serious about purchasing because your current laptop is unreliable and you’re ready to upgrade.
You spot a laptop that fits the bill and you approach the salesperson to find out more. They tell you that the laptop is available in silver also and then walk away.
- Would you feel satisfied with their customer service?
- Would you trust their knowledge?
- Would you be tempted to make a purchase on the spot?
Of course not. You’d go elsewhere.
That’s why my number 1 SEO hack is to regularly update the content on your website. Make sure that the information you are providing is accurate and that it answers the questions that visitors frequently have about your area of expertise.
Blogging is a great way to regularly add helpful content to your website, it has huge SEO benefits. If you have a WordPress.org website, there are a number of (often free) plugins that you can use to tell the search engines what keywords you are hoping to rank for.
2. Fix broken links
Use a free tool like broken link check to scan your website for links that are no longer working. Having broken links on your site can damage your authority, it’s frustrating for the reader and often they’ll just click away.
The good news is this is an easy fix and a quick win.
3. Use keywords in your URLs
If you have a WordPress website, make sure that your permalinks are set to postname. Give your page and post titles simple URLs that tell visitors what the post is about. Use hyphens in your URL.
4. Create a page for each service/course/program that you offer
Think about it, if you are trying to rank for different keywords, there’s no point in adding all your services to the same page. It’s confusing and overwhelming for visitors. It’s also difficult for search engines to decide on the most important terms if they are all jumbled in together.
When you create a separate page for each service, it’s clearer for the reader and you can give them more information about that particular course or the types of sessions that you offer.
The intention is to make your website easy to use for your visitors, otherwise, they’ll click away. Your bounce rate is an important factor that determines how well your site ranks. Simply put, if visitors quickly leave your site, then this tells the search engines that your site is of poor quality.
Instead, when you create a separate page for each service/course program, you can walk your visitors through the process, address any objections and describe how they can access your help.
In other words, you’re providing the type of information that potential clients will want to know in advance before booking in with you.
Each page should contain at least 300 words. Use headings and subheadings to make it easy to skim and scan.
Use a spell checker and read back over your content to avoid typos. Write as if you’re speaking to an actual human being – be clear, not clever, and avoid jargon.
5. Add FAQs to your website
If you’re anything like me, if you have a question, more than likely you’ll type it into Google (other search engines are available!) to get an answer.
Your potential clients also search the internet looking for solutions. If they have a problem, they are going to have more trust in a coach or therapist who shows that they understand that problem and have experience in helping others to solve it.
When it comes to marketing, you have a huge advantage. The nature of your work means that you have a deep insight into the problems that the people you help struggle with.
You know the common questions that pop up again and again and if you add faqs to your content you are giving your readers the information that they came for. This helps to build trust.
If you’re interested in learning even more about how to boost your website in search engine rankings, check out my Tech Membership, the most affordable way to work with me and learn about SEO.