Image text reads: SEO for Coaches: Get More Targeted Website Visitors

Welcome to this comprehensive guide to SEO for Coaches 2023!

If you’ve been looking for information on getting started with SEO for coaches for a while, you know the internet is full of jargon and confusing terminology that makes you feel like pulling your hair out.

Getting coaching clients from your website doesn’t have to be complicated.

This post covers in-depth what you need to know about an SEO strategy that works if you’re serious about getting more highly targeted leads from your website, but that doesn’t mean that it isn’t relevant to you if you’re not a coach!

What you can expect from this ultimate guide on SEO for Coaches:

#1. – an explanation of the benefits of SEO for your coaching site

#2. – an in-depth look at how to apply the three types of SEO

#3. – tools and resources to help you

Click on a topic below to go directly to that section, or scroll through this guide and read it bit by bit, your choice!

Is SEO right for your coaching business?

Whether you’re an experienced coach or just starting your practice, getting clear on SEO is essential to help you get highly targeted visitors to your website.

SEO stands for “Search Engine Optimisation” and it means all the things you can do to help prospective clients easily find your website on Google, etc.

In other words, SEO means that your website shows up on search engines like Google, Bing, etc. when someone enters a search term that is relevant to your website. They then click on your website and might read your home page, your about page, and your blogs and sign up for your email list.

Over time, there’s a good chance they’ll sign up for your offers or services. You may also get more word-of-mouth referrals as they get to know, like and trust you.

SEO can help people who have never heard of you before to learn about your services and what you offer.

Sadly, you could be the best coach in the world, but if your website isn’t SEO-friendly, very few people will ever find it.

That’s why SEO can be an incredibly powerful tool for coaches seeking to work with a specific niche. It’s not just about getting more “traffic” (visitors to your website), it’s about getting found by potential ideal clients who are willing to pay you and actively looking for what you offer.

If you’re still unsure about this, you may benefit from my guide on simple SEO tips to boost traffic to your website.

Benefits of SEO for your Coaching Business

Have you ever wondered why some of your peers can be found on the first page of Google, while your site doesn’t seem to show up at all?

SEO is what makes all the difference. With a well-thought-out SEO strategy, you can be found by ideal paying clients who are ready to work with you. You’ll get more targeted visitors to your website who will see the value in what you offer.

Organic Marketing

By optimising your website with keywords and phrases targeting specific phrases your ideal client is already searching for, you can get in front of exactly the right people, without spending a fortune on an expensive ad campaign.

You might be thinking “but social media marketing is free, I’ll stick to that”. But remember that you’re at the mercy of the algorithms and your reach can be unpredictable.

One of the benefits of SEO is that it can help you to increase the number of organic visitors to your coaching site. This could mean more potential coaching clients for you.

Simply put, rather than investing in Facebook ads or Google ads, instead, you could focus your energy on free marketing strategies such as writing a helpful blog featuring a coaching keyword to attract your dream clients.

Skip to tips about the keyword research process

Boost Visibility

SEO-friendly content on your website can attract the right people to your website – on repeat. Without you having to faff about making Reels, researching hashtags or trying to come up with a compelling caption.

If you have a love-hate relationship with social media like me, you’re probably breathing a sigh of relief!

If you’re willing to invest some time and effort (or outsource), SEO can really pay off. Even better, with SEO there’s a tipping point and once your content starts ranking, you could reap the benefits for years to come.

Boost Credibility

SEO helps Google and Bing to understand your services. Your website is more likely to show up at the top of the search results if it’s optimised for search.

Being featured on page 1 of Google conveys credibility and trust and potential clients are more likely to click on your link than if you’re languishing on page 47!

Stand Out In A Sea Of Coaches

Chances are, other coaches are not aware of SEO, or even if they are, they get so far and give up, mistakenly assuming that SEO doesn’t work for coaches, that it’s too techy and this, my friend, is where you have an amazing opportunity to really stand out.

Many of your peers may be looking for quick wins and ignoring the benefits of SEO. If the majority of other coaches in your niche are disregarding SEO in favour of marketing on social media or speaking at events, it could be extremely worthwhile for you to learn search engine optimisation tactics to grow your coaching business.

According to Ahrefs, over 90% of websites get no traffic (visitors) from Google. Sounds like an opportunity if you are willing to invest some time to optimise your content!

If you’re stuck for blog content ideas check out these posts:

Blog content ideas for coaches

Blog content planner

Key SEO Terms You Should Know

Backlinks – links from other websites to your site

Guest blogging – writing an online article for another website as a guest author

Internal link – linking to another page or post on your own website

Keywords – the words or phrases your ideal client is typing into Google

Long tail keyword – a phrase that has a lower search volume and is often lower competition, i.e. easier to rank for!

Meta-description – a short, 160-character (or so) description that tells Google what your page or post is about. Try to make this compelling so that people are more likely to click on your link and visit your page or post.

Off-Page SEO – SEO tactics such as guest blogging to get backlinks from other reputable, relevant websites. These strategies help Google, Bing, etc. to understand what your website is about and who you help. These tactics are like a vote of confidence in your content and can help to boost your website rankings.

On-Page SEO -techniques that optimise your page or post content and help you to show up higher in search results.

Search intent – what type of content the user is hoping to find online

Technical – techy things to help Google, Bing, etc. discover your content and understand it. Don’t worry too much about this one for now, focus on on-page and off-page SEO to get traction. You can revisit technical SEO tactics later on.

Ready to get started with SEO? Here’s the step by step guide.

The 3 types of SEO

  • On-Page
  • Off-Page
  • Technical

On-Page SEO

Is your website like a ghost town right now?

Imagine a shoe shop that never updated its range. You wouldn’t keep popping in, would you? Of course not! The same goes for your website. If you never update your pages or write new blogs, there’s no reason for website visitors to return.

You might as well hand them a crumpled business card and be done with it.

On the flip side, every time you write a piece of helpful content or upload an audio or video on a topic that’s relevant to your ideal paying client, that’s another opportunity to have them opt-in to your email list.

Over time, you can nurture the people on your list, build trust and share offers and services, meaning you are building a list of people who are willing to pay you for what you do.

It’s really important to focus on your website content before you even think about the other two types of SEO – Off-Page and Technical because your content is what gives people a reason to stick around on your website.

But it’s no good just uploading a new article and crossing your fingers, hoping something sticks.

No, my friend, it’s time to get strategic and optimise your posts and pages with keywords (or keyphrases), SEO titles, image alt tags and relevant internal and external links. These are the basics of SEO and are a key part of what you need to do to rank for that keyword.

Tools to help you optimise your pages and posts

If you have a WordPress website, you’re in luck! It’s much easier to optimise your posts and pages using WordPress.

(If you’re using a content management system like Squarespace or Wix, don’t despair, all is not lost, but you can skip to the next section because these tips don’t apply).

Install Yoast or Rankmath – the free versions are perfectly fine, so please don’t feel like you have to invest in the paid options.

Add the keyword you are hoping to rank for.

Don’t despair if Yoast or Rankmath don’t give you a “perfect” SEO score – these tools give you tips to improve your pages or posts, but they aren’t the be-all and end-all.

In fact, if you rely too heavily on these tools, you are likely to unintentionally engage in keyword stuffing and be penalised.

Off-Page SEO

Off-Page SEO (also known as off-site SEO) can pack a powerful punch and is often where the magic really happens.

There’s not much point in diving into Off-Page SEO tactics though until you have created some high-quality content on your website.

But once you’ve written helpful content worth reading, you’re ready to focus on Off-Page SEO as this can really move the needle for your website!

Off-Page SEO is all about boosting your authority and getting backlinks to your site from other credible websites.

Don’t be disheartened – this is easier than it sounds! It’s about guest posting, being featured on podcasts and generally being seen as an expert.

Each time you get a link back to your site from a reputable website, it’s like a vote for your content and can give you a boost in Google rankings.

But be careful! Don’t pay for backlinks and make sure that the websites you approach are relevant to your niche (otherwise, they won’t bring in clients for your coaching business anyway).

Here are some ways I have built backlinks to my website:


Terkel is a free and paid resource featuring questions from websites searching for experts to provide a quote.

Sign up for Terkel using a free account and check the listings regularly to see if there is a query you are qualified to answer. (They also send an email newsletter, but I find it easier to browse queries on the platform itself).

When you spot a query you’re interested in responding to, submit your answer for consideration for publication. If your answer is selected and published, you’ll get a notification by email and a backlink to your website.

You can submit up to three answers a month on the free plan and it’s well worth giving it a shot.

I’ve been lucky and earned some high-quality backlinks in my time, including this one from SEO London, a valuable link as it’s relevant to my niche.

A quote from Marie O'Sullivan SEO Specialist featured in an article about Christmas SEO.

Guest posting

Writing guest posts can feel time-consuming, but it’s well worth it if you get a favourable response from a reputable site!

Not every site will take guest posts and you may have to wait a while for your guest post to be published even if it’s accepted, but it’s well worth doing some research as it could put you in front of your ideal paying client.

A guest blog I wrote about bullying prevention that was featured on a website in a complementary niche with a backlink to my website.

Podcast Interviews

This is a great strategy for introverts (just be aware that some podcasts are also simultaneously recorded as videos and uploaded to YouTube)!

I was really lucky and when I pitched Women in WordPress to appear as a podcast guest, I was accepted and they linked to my website in the show notes.

Podcast hosts also tend to feature you on their social media channels when the episode goes live, so again it’s a great way of getting in front of the right people.

Make the most of backlink opportunities by having a relevant, valuable freebie on your site so that you’re more likely to grow your email list with people who are new to your world.

Don’t forget that even if pitching yourself sounds scary, it’s a great opportunity to grow your audience by featuring on websites or podcasts that have an audience that complements the services you offer.

Be patient and don’t give up if you submit a pitch and don’t hear back. Dust yourself off and try again – I promise you it’s so worth it and you’ll begin to see the results over time.

Being featured on reputable websites and podcasts gives you social proof and often you can add these logos to your website – boosting your credibility with your target audience.

I was lucky enough to be interviewed by a big podcast in my niche.

Technical SEO

As the name suggests, these tactics are quite techy to implement! Some fixes are easier than others. There are some simple strategies you can do yourself – such as checking for broken links and swapping these for links that work.

Prioritise the other two types of SEO for now and you can circle back to more technical aspects down the line.

SEO for Coaches: Step-By-Step Guide

Do you feel like you have a good understanding of what’s involved when it comes to making your coaching website more SEO-friendly?

Then it may be time to give it a go.

Here are the steps to get you there:

Step 1. Keyword Research

Keyword research is essential if you want to give your website a fighting chance of ranking well online. Don’t neglect to do this research for your coaching business.

But there’s a fine line between choosing keywords your target audience is actively searching for and being overambitious about the likelihood of ranking for that search term.

That’s why you should aim for a keyword or more likely a key phrase with a relatively high search volume and low competition, especially if your website is brand new. You need to know about SEO search volume and keyword difficulty and search for keywords you have a chance of ranking for.

Image text: If you are working in a niche that has lower competition SEO could give your coaching business a competitive advantage.

At this point you might be asking yourself “but how do I make my coaching site SEO friendly?”

It’s all about understanding which words people search for when they’re looking for a life coach.

Your website can help you get more coaching clients by researching popular industry terms, long-tail phrases and trending topics related to your niche. You can also get keyword ideas by looking at what your peers are writing about – but put your own spin on it!

Once you’ve identified appropriate keywords, it’s important to include them naturally throughout your site content while also making sure they fit within the context of the message you’re trying to convey.

The biggest mistake I see coaches making when it comes to SEO and keyword research is trying to rank for highly competitive keywords such as “stress” that they have no chance of ever ranking for!

It’s highly unlikely that you will ever rank for a term like “stress” because the competition is fierce and often huge companies will have nabbed the number one spot.

More than likely, you will focus on long tail keywords initially and over time as your website begins to rank, you’ll stand a better chance of ranking for more competitive keywords.

So how can you pick a key phrase that you stand a chance of ranking for? Firstly, you need to figure out what you hope to achieve with your post.

Is your intention to get more clients, sell a course or help your ideal paying client understand how coaching can help them?

You need to make sure that your target keyphrase is something that your people are actually searching for! Otherwise, writing your post is a waste of time and energy.

As a coach, you have a natural advantage when it comes to keyword research – you get to hear how your clients describe their problems and this gives you a great insight into what they might type into Google.

Infographic featuring tips on SEO for Coaches

Use your empathy to think about the type of information your ideal client might be searching for at each stage and this will help you identify the right keyword for your blog post.

It also helps you to create your blog content plan as you’ll recognise the type of content your ideal paying client will be searching for at each stage of the client journey.

Problem AwareThinking StageReady to Purchase
This individual is beginning to recognise there is an issue, but they are unsure of the solution.
Need help to identify the signs and symptoms.
Probably have never heard of you.
The client is ready to accept that they have a problem.
They are trying to find the coach who is the best fit for them.
They’ll be checking out your expertise and qualifications.
The client has decided to invest in your services or offers.
Create content that helps to provide a great client experience.
Serve them well and you could get word-of-mouth referrals.
Creating content for each stage of the client journey.

Problem aware – this potential client is beginning to recognise that there is an issue, but they are probably not sure of the solution.

The type of content they need at this stage is all about helping them to identify signs and symptoms of their problem and raising their self-awareness that they need to address the issue.

For example, if you are a career coach, you might decide to write a blog post about Sunday evening blues and the sinking feeling your ideal client might be experiencing at the thought of going to work on Monday.

At this stage, your ideal paying client may not be aware that you even exist or that there is a solution to their problem.

It’s your job to write content that helps them to feel seen and understood.

Thinking stage – your ideal client is now ready to accept that they have a problem and he or she is now willing to consider coaching as a solution to that problem.

At this point, they may be trying to find the coach who is best suited to them. Your content needs to give them a feel for what it’s like to work with you.

They may be price-conscious or want a coach who works online or in-person, so make sure your services pages and FAQ pages address these concerns.

On the other hand, your reader might want to work with an experienced coach, so make sure your About Page addresses any training and qualifications you have undertaken.

You might also decide to write content that speaks to the concerns your ideal paying client has at this stage of the customer journey – such as why coaching is a better option than another solution they might be considering.

Purchase stage – at this point, the client has chosen to invest in your services or offers. Think about the type of content you can create to nurture them and create a great customer service experience.

For example, you might write a blog post about what happens in the first session, reassuring them that it’s okay to feel anxious, or giving them some tools and techniques they use between sessions.

This type of content is really helpful to have to hand when onboarding a new client (and saves you from repeating yourself).

By looking after your client, you are more likely to get repeat business or word-of-mouth referrals.

It’s well worth taking the time to learn about keyword research and to choose a focus keyword with a relatively high search volume and low search difficulty if you are serious about building your SEO.

Here are some free keyword research tools you might like to explore:


Answer The Public

Google Keyword Planner

Broad and Specific Keywords

Keywords can be very broad or very specific. Broad keywords are simply terms that cover a lot of ground and often are synonymous with your main keyword phrase.

These can sometimes help you to get found organically on Google (other search engines are available!), but they’re not very useful to your site’s visitors.

Broad keywords can also be highly competitive and hard to rank for. 

If you’re not sure what I mean by “broad” or “specific” SEO keywords here is an example that should help:  broad – “career coach” specific – “career coach Kildare.”

Image features "Related searches" results.
Don’t forget to scroll down to the “Related searches” section on Google to see if there are other relevant keywords that users are searching for.

Choose specific keywords

Specific keywords are far more useful because they target a more refined audience.

Your site visitors will want to find specific information or answers and these keywords help you connect them with the right content.

That might be

  • a helpful guide or tips that you link to on your article in order to grow your email list.
  • worksheets or a free course that you offer to nurture potential clients.
  • blog posts that would interest new clients
  • case studies that explore helpful tools and techniques

It might be worth researching the competitiveness of a specific keyword to increase the likelihood of your post being found.

Specific keywords can be easier to rank for and they can also indicate that your website visitor is “problem aware”, i.e. they are looking for a solution.

Read this article if you are looking to create quality content for clients.

You can see how having an SEO strategy rather than making it up as you go along could improve your website content to match the needs of your target audience.

Step 2. Search Intent

Search intent is crucial because it helps you to understand the intention behind a user’s online query.

We’ve already looked at how your ideal paying client needs different types of content at different phases of the customer journey.

Similarly, there is a range of reasons why someone is searching for a specific query online. By putting yourself in their shoes, it’s easier to ensure your content speaks to what they are searching for.

Don’t make the mistake of trying to plan your content strategy without understanding search intent. Otherwise, your target keywords could miss the mark.

Once you get the gist of search intent you’ll know the right SEO keyword to target for your coaching business.

You’ll also have the edge over other life coaches who haven’t bothered to do this research and create a better user experience for your reader.

There are four main types of search intent:

  1. Informational
  2. Navigational
  3. Transactional
  4. Investigational

Understanding the client journey and the search intent behind their query can help you to create phenomenal content.

Informational IntentInvestigational IntentNavigational IntentTransactional Intent
The individual is searching for “how-to” content and answers to their questions.
Provide helpful, comprehensive content and they are more likely to invest in your services and offers at a later date.
This user is wondering if coaching could be a solution to their problem.
They are comparing you and other coaches.
Your website content could help to influence their decision.
This user is looking for a specific website. They may already have a coach in mind.
If that’s you, it’s highly likely that they will book a discovery call.
This individual is ready to become a paying client!
Make it easy for them to find the link to book your discovery call and check that your offers are clear. Check that all links are working.

Informational intent – this user is searching for “how-to” content or an answer to a question that begins with “why”. This user might be asking themselves “what is coaching?” or “why do I feel so anxious on a Sunday evening?”

A user who has an informational intent search query is at an earlier stage of the client journey.

By creating helpful, comprehensive, informational content, you stand a good chance of them investing in your services at a later date. This is because when your website has accurate information that answers a query, the reader begins to trust your expertise.

Investigational intent – this user is considering alternatives and weighing up the likelihood of different options being the solution to their problems.

This person may have a mental checklist they are researching to help them decide on the best option for them.

They haven’t yet settled on you as the best coach for them, but if you create well-crafted content you could make their shortlist.

Searches that have an investigational intent might include phrases like “best career coach Dublin”.

This user isn’t quite ready to invest in your services just yet, but by creating content that explores how your services help your clients, you could move them closer to booking with you.

Navigational intent – these are branded searches, e.g. a user might type “Dundrum Shopping Centre” into Google because they want to go to the website and look up the opening hours on a bank holiday.

This user already has a specific website in mind as a solution.

Pro Tip: You can check your analytics to see if users are finding your website using branded searches.

If they are, this is a great sign that your marketing is paying off, because it suggests that your ideal clients see you as having a solution to their problem!

Transactional intent – this is the type of search intent you’re hoping for! The user who has transactional content is ready to book your discovery call or even pay for your services or offers.

This user is at a point in the customer journey where they are ready to become a client.

It’s important to create a range of blog posts that speak to different stages in the client journey and matches different types of search intent, otherwise, your ideal paying client could end up working with one of your peers!

The best way to figure out the search intent underlying a keyword or keyphrase you want to rank for is by looking at the results returned by the search engines when you type that phrase into Google.

Now you’re ready to start creating content that will help your ideal client to consider your services and offers as a solution to their problem.

Step 3. Create high-quality content

Your pages and posts should be accurate, helpful, easy to skim and scan and actionable for the reader. It also needs to be comprehensive and cover the topic in-depth.

Pro Tip: Google (and other search engines!) love fresh content – i.e. content that has been written recently or recently updated. That’s why it’s important to keep on top of your website and to ensure that you update your posts and pages regularly.

Make your content user-friendly by using headings, lists, bullet points, short paragraphs, images, etc.

Ask yourself if each page or post you create is answering the query the user is searching for.

If you have short posts on your website that don’t tackle the topic in-depth, make sure to revisit these articles and add to them so that they stand a better chance of ranking.

Pro Tip: If you hold in-person 1:1 sessions or group events, include locally-focused keywords in your website content e.g. the neighbourhood or city where you are located.

Create dedicated services pages and include local keywords in your title tags, meta descriptions and headings.

Establish yourself as a local coaching expert by writing blog content that is specific to local events in your area. This can help to improve your ranking in local search results.

Set up a free Google Business Profile and regularly add updates to give your site a boost.

Step 4: Optimise Your Meta Descriptions and Title Tags

This is where Yoast or Rankmath can make a big difference. Make sure all page titles include one primary keyword or keyphrase followed by a compelling description. This helps search engines understand what each page or post is about at a glance.

If you don’t set a meta-description, Google is likely to use the first few lines of your post and it’s less likely that your ideal paying client will click on the link and read your post.

In the end, even if you set a meta-description, the search engines may still select an alternative, but it’s best to write your own on the off-chance it shows up in the search results.

Step 5: Internal Linking

It’s really important to link to other pages or posts on your website. It helps your reader when you link to related posts because it gives them in-depth, comprehensive information, tools and strategies.

Linking to other pages and posts also helps Google, Bing, etc. to find and understand your content.

When you’re just starting out, you may not have a bank of content to link to, but over time as you write more articles, you’ll naturally find it easier to point readers to other related posts on your site.

The more comprehensive content you create, the more likely it is that your website will perform better in organic search results.

Optional: As your website grows, you may find it more difficult to keep on top of your content and manually add links to related posts.

You may choose to invest in Link Whisper, a WordPress plugin that suggests related posts that would be a good fit for internal linking.

Step 6: Optimise your Images

Many coaches add images willy-nilly to their websites, without optimising them for search.

If you’re not sure about image SEO, check out this article where I explain in detail how to optimise your images for search.

It’s pretty easy to add a descriptive alt tag – you could even do it in the evening sitting on the couch, and it can really help to move the needle on your site ranking.

Frequently Asked Questions

What Is The Best Way To Optimise My Website For SEO?

If you want better visibility online you need to do some SEO work to increase the quantity and quality of visitors to your website.
This takes thoughtful planning, keyword research, optimising your content, link building and other tactics to help your site appear higher in SERPS (Search Engine Results Pages).
Here are six tips to help you optimise your website for SEO:
1. Research keywords and key phrases that are relevant to life coaching. Choose words or phrases that a potential client is likely to type into Google when searching for a life coach.
2. Avoid keyword stuffing – create content that answers user queries with valuable insights.
3. Create brand awareness by writing blogs that position your offers as a solution to a problem your ideal client is experiencing
4. Use internal links to other helpful content you’ve created to keep visitors on your website
5. Build links from trusted, high-authority websites back to yours as part of your ongoing SEO strategy. These links indicate to Google & co. that your site is credible.
6. Track your progress using analytics and measure how well your efforts are paying off over time.

Why is SEO important for coaches?

Optimising your website is essential if you want more targeted visitors through organic search.
SEO should form part of your marketing strategy for your life coaching services as it can help to improve the visibility of what you do online.
Investing time in SEO can help you to get more coaching clients.

How Do I Choose The Right SEO Keywords For My Niche?

Either invest in SEO services or take time to learn SEO marketing strategies yourself so that your website content reaches its intended audience.
Start by researching what other health coaches or life coaches in your field are doing in terms of website content.
Note down the phrases or topics that are relevant to what you do. Use tools such as Google Trends to generate ideas based on popular searches over time.
Once you have identified potential keywords, use keyword research tools such as Ubersuggest or Keywords Everywhere for further insight into how frequently the term is searched and how competitive it is.

How Often Should I Update My Website With SEO Content?

The best approach is to stagger out your SEO tasks and update your site regularly.
Some tasks will take you less time – updating image alt tags or writing a meta-description for example.
You can refresh existing content by adding FAQs or including a content upgrade (a freebie opt-in) that gives a potential client a quick win and showcases your coaching business.
Even tiny tweaks and updates can help to increase visibility and page ranking.
Analyse your competition to get an insight into the type of content they’re creating and how often they post new content.
Review your analytics to gauge which posts are most successful in driving traffic based on user engagement metrics such as click-through rate (CTR) & dwell time.
You may choose to focus your efforts on boosting the posts that are already popular.
Set realistic expectations when it comes to your editorial calendar – it’s far better to write 12 comprehensive posts a year than to write a weekly post that isn’t as in-depth.
Focus on quality over quantity so that you gain some traction in organic search. Over time you can revisit older posts that aren’t performing as well.
Use Google’s “People Also Ask” and the auto-complete feature to add new content to existing pages and posts.

Can I Outsource Content Creation?

Absolutely! But use discernment. You want to increase the number of website visitors who are truly interested in your services.
SEO can help you differentiate yourself from your peers and get found online. However, you also need to create content that gives a sense of who you are. So if you choose to outsource your content creation, you need to make sure it still has your voice.
It could be well worth your while to invest in a content brief – tapping into the expertise of a professional who can advise you on drafting an outline that covers the range of topics your reader will expect you to cover in your articles.
They can also help you to identify easy-win long tail keywords to give you the best chance of ranking.
A VA could also help you to craft effective titles and tags if they understand how keywords and keyphrases work. Outsourcing helps you to scale your content creation and hiring an expert means that they will research the types of content that work best for your niche.

What Are Common SEO Mistakes to Avoid?

Don’t be too “spammy” – avoid over-optimising your posts by trying to use your keyword/keyphrase too often.
Check that the pages you want to rank aren’t marked with a “no-index” tag.
Make sure that your website is mobile-friendly and that your theme isn’t slowing down your site.
Avoid uploading very large images as these can take a long time to load and affect your site speed.
Make sure that you have identified a specific niche, otherwise, your content will be too generic and won’t rank.

Wouldn’t It Be Easier To Forget About SEO And Just Pay For An Ad?

There are two problems with that approach –
1) your potential clients may be less likely to trust a result that is labelled as an ad
2) once you stop paying, your coaching website will no longer rank high in the search results.
In my view, it is a mistake to be completely reliant on paid strategies to grow your coaching business.

Image text: your coaching website is open for business 24/7, even if you are on holiday, feeling sick, or going through a tough time.

Your coaching site is open for business 24/7, even if you are on holiday, feeling sick, or going through a tough time.

If you create evergreen content (content that isn’t time-bound and is relevant at any time of year) and implement SEO effectively, you will still build awareness about your services even if you need to take some time off.


If you want to increase the number of qualified visitors coming to your website, then you need to make sure that your website is ranked higher in the SERPs. This means that you need to ensure that your website has the right SEO.

I hope you found these simple SEO techniques help to attract more targeted visitors to your site. I’d love to hear how you used these tips to connect with the humans who need you.

Resources you may find helpful:

Click here to download my free resource – 10 bite-sized steps to research, write and share your 1st or next blog post (without letting Imposter Syndrome, Overwhelm, or Perfectionism get in the way).

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One Comment

  1. Thank you Marie. This post was insightful and exactly what I needed for my website. I will definitely use your tips to help climb up the ranks.
    Looking forward to more of your posts.

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